LOVE BOHO Festival Fever™ Complete Salon Marketing, Sales & Profit Pack | Digital Download

The 53-page Salon Launch & Business Playbook

Your central resource for introducing, recommending, marketing and selling Swedish Beauty’s Love Boho Festival Fever Tingle Bronzer.

Inside, you’ll find:

Product knowledge and customer education

• Formula and ingredient technology explained in clear language.

• The difference between tingle sensation, immediate bronzing and developing DHA colour.

• A visual green, amber and red customer-fit filter.

• Consultation prompts, product-care guidance and customer-support procedures.

• A customer shelf card and team knowledge assessment.

Sales training your team can practise

• Responses to price objections, hesitation and cheaper competitors.

• Questions that uncover what the customer actually wants.

• A clear recommendation and closing sequence.

• Relevant add-on conversations.

• Practical role-play exercises for staff training.

Offers for different business models

• Appointment and take-home product packages.

• Rebooking credits and member retail rewards.

• Compatible aftercare bundles.

• Spend-threshold benefits and next-order incentives.

• Margin checks to help you choose an offer your business can support.

Pricing, profit and stock tools

• Landed-cost and contribution calculations.

• Margin versus markup explained.

• Minimum selling-price and maximum-discount formulas.

• Campaign break-even calculations and worked examples.

• Trial-cup costing and trial-to-bottle conversion guidance.

• Cautious, base and stretch demand scenarios.

• Inventory, reorder and cash-planning tools.

A complete 27-day launch campaign

Follow Day 1 through Day 27, with launch clearly marked on Day 8.

The plan takes you through preparation, product reveal, education, purchase confidence, customer care and review.

Each day gives you:

• A message: what to communicate.

• An action: what to invite the customer to do.

• A measure: what to track.

Start when your business is ready. There are no fixed calendar dates.

Luxe Instagram Story and Grid imagery

Create a coordinated campaign with supplied Love Boho imagery featuring whimsical boho styling, rich coral and plum tones, champagne-gold details and striking product visuals.

Use the imagery alongside the campaign guidance, captions and educational prompts. Add your own business details, confirmed pricing and calls to action to suitable assets.

Copy and customer communication tools

Adapt the supplied resources for your own business:

• Caption ideas and Story sequences.

• Reel and carousel briefs.

• Launch emails.

• SMS and direct-message wording.

• Product-page guidance.

• Follow-up and repeat-purchase messaging.

Practical workbook tools

Use 50 fillable fields across the playbook’s operating sheets to record your launch decisions, costs, stock, campaign activity and results.

Print the relevant pages or complete the fields digitally. The fields are for recording your inputs; they do not calculate automatically.

Three matching companion guides

• Start Here Guide: how to prepare your team and use the pack.

• Usage Guide: how to customise, publish, store and share the materials within your business.

• Terms & Conditions: your licence and permitted-use boundaries.

Made for businesses that want more from their retail range

Whether you sell products alongside appointments, from a retail shelf or through an online store, you can adapt the resources to your audience and business model.

Choose your offer. Enter your actual costs. Prepare your team. Follow the campaign. Review what worked.

The same product can support weeks of useful conversations when you know which question to answer next.

Step 1: Download

After completing your purchase, download the LOVE BOHO FESTIVAL FEVER TINGLE digital ZIP folder and save it to your device.

Step 2: Read

Begin with the Start Here Guide, followed by the Complete LOVE BOHO Salon Marketing, Sales & Profit Guide.
 

Step 3: Prepare

Add your salon’s pricing, availability, booking instructions, website, location and calls to action. Review the cup sizing, pricing and profit tools, then brief your team using the included product education and sales guidance.
 

Step 4: Launch

Follow the included 27-day campaign strategy and use the ready-to-post Story content and static assets to build curiosity, educate customers and introduce LOVE BOHO FESTIVAL FEVER TINGLE professionally.
 

Step 5: Convert

Use the consultation scripts, qualification prompts and strategies to turn suitable customers from first trial into premium upgrades and full-size retail sales.

Step 6: Keep it selling

Reuse your Story and feed content, follow up successful trials and use the included profit, stock and reorder tools to monitor what is working and keep LOVE BOHO FESTIVAL FEVER TINGLE moving beyond launch week.

Use it your way

You don’t have to publish everything at once.

Use the package for:

• A complete LOVE BOHO FESTIVAL FEVER TINGLE launch
  

• A new stock or restock announcement
  

• A structured 27-day salon campaign
  

• Individual weekly product features
  

• Tingle and ingredient education
  

• Staff training and consultation support
  

• A full-bottle retail push
  

• Refreshing interest when sales begin to slow
  

• Reviewing pricing, portions, profit and stock performance

The content and business tools are yours to use repeatedly through the purchasing business, subject to the included Terms of Use.

✓ Save hours of work
Supplied imagery, captions and campaign prompts give you a professional starting point.

✓ Launch LOVE BOHO FESTIVAL FEVER TINGLE professionally
Introduce the product through one cohesive 27-day campaign designed to build hype, educate customers and drive action.

✓ Give your team confidence to sell
Equip staff with product education, consultation prompts, qualification guidance, objection handling and ready-to-use selling scripts.

✓ Know your numbers
Worked examples explain pricing, trial costs, discount limits and break-even benchmarks.

✓ Protect your margin
Use cup-to bottle conversions, portion-control and pricing guidance, formula's and tools to get more value from every bottle, and your launch.

✓ Suits different business models.
Choose offers designed for service-based salons, retail shelves and online stores.

✓ Stay visible beyond launch day
Use your Story campaign and static social assets again and again to keep stock moving long after the initial launch.

✓ Manage stock more strategically
Use sell-through, weeks-of-cover and reorder guidance to help keep momentum without waiting until your shelf is empty.

✓ Get more from the stock you’ve invested in
Turn LOVE BOHO FESTICAL FEVER TINGLE from another bottle on the shelf into a product your team actively recommends, promotes and follows up.

✓ One payment. Ongoing strategy. No subscription.
Your salon can continue using the content, education and commercial tools whenever ERUPTION™ needs another push.

Is the physical Festival Fever lotion included?

No. This is a digital marketing, education and business resource pack. Physical stock is purchased separately.
 

Can I add my own salon branding and prices?

Yes. You may add your logo, business details, pricing, availability and calls to action to suitable assets under the included licence. Keep product information accurate.
 

Do I need to launch on a particular date?

No. Start at Day 1 whenever you’re ready. Day 8 is your launch day, and the campaign continues through Day 27.
 

Can my team or social media manager use the files?

Yes. Employees and contractors may access the materials to work on behalf of the purchasing business, subject to the included terms.
 

Are editable design templates or finished videos included?

The pack includes supplied imagery and written resources. Editable source templates and finished video files are included only if expressly listed. Supplied still images may be incorporated into videos you create.
 

Can I resell or share the pack with another salon?

No. Your purchase licenses the materials for use by your business. It does not permit resale, redistribution or supply to unrelated businesses.
 

Do I need Canva?

No. The supplied social assets are designed to be ready to use without requiring you to build the campaign yourself.
 

Will this guarantee sales?

No specific result is guaranteed. The pack provides tools to improve preparation, product education, selling and commercial decision-making. Results depend on your audience, implementation, costs and business circumstances.