HEARTLESS™ Complete Salon Marketing Pack | Digital Download

Your download will arrive as one organised ZIP folder containing:


1. Start Here Guide

A simple introduction explaining exactly what is included, where to begin and how to use the videos and still images individually or as a complete campaign.

2. Complete HEARTLESS™ Campaign Marketing Guide

One comprehensive PDF containing the full campaign strategy and salon selling support, including:

• HEARTLESS product positioning
• Campaign direction and messaging
• Customer-friendly product education
• Ingredient and benefit breakdowns
• Consultation scripts
• Customer conversation prompts
• “Is HEARTLESS right for you?” guidance
• Tips and practical salon selling advice
• Campaign and promotional ideas
• Customer journey planning
• Brainstorming and content guidance
• Ways to introduce HEARTLESS before, during and after a salon visit
• Calls to action designed to encourage customer enquiries
• Important usage guidance and disclaimers

You receive the complete guide as one full PDF, so everything remains together and easy to reference.

3. Instagram Story Videos

A collection of ready-to-post 10-second vertical Story videos created specifically for the HEARTLESS campaign.

Post them:

• Individually as quick product features
• In order as a complete Story campaign
• Throughout the month to keep HEARTLESS visible
• Alongside your own salon videos, testimonials or product demonstrations

The videos help your salon build intrigue, introduce the product and move customers towards asking about HEARTLESS.

4. Instagram Story Stills

Professionally created HEARTLESS-themed still images formatted for Instagram Stories.

Use them to:

• Add your own text
• Create salon-specific announcements
• Include your price or promotion
• Add polls, questions and interactive stickers
• Share HEARTLESS availability
• Create your own product education
• Design additional Stories that remain consistent with the campaign

5. Instagram Feed & Grid Stills

A separate collection of HEARTLESS-themed still images formatted for your Instagram feed and salon grid.

These give you the flexibility to create:

• Product launch posts
• Educational posts
• Promotional graphics
• Availability announcements
• Customer callouts
• Salon-branded HEARTLESS content
• Ongoing posts after the initial campaign has finished

6. Terms of Use

Clear licensing and usage conditions explaining how the package can be used by the purchasing salon or business.

Step 1: Download

After completing your purchase, download the HEARTLESS digital ZIP folder and save it to your device.

Step 2: Read

Begin with the Start Here Guide, followed by the Complete Campaign Marketing Guide.

Step 3: Personalise

Add your salon’s pricing, availability, booking instructions, website, location and calls to action where required.

Step 4: Post

Upload the 10-second videos and Story stills individually or use them together as a complete campaign sequence.

Step 5: Extend the campaign

Use the feed/grid still images to create additional posts and keep HEARTLESS visible after your Story campaign has finished.

Step 6: Sell with confidence

Use the consultation scripts, customer journey and selling guidance to support real conversations inside your salon.

Use it your way

You don’t have to publish everything at once.

Use the package for:

• A complete HEARTLESS launch
• A product restock announcement
• An ongoing salon campaign
• Individual weekly product features
• Customer education
• Consultation support
• A limited-time HEARTLESS promotion
• An “add it to your next session” campaign
• Reintroducing HEARTLESS when customer interest slows

The content is yours to use repeatedly through the purchasing business, subject to the included Terms of Use.

✓ Save hours of work
Your campaign has already been planned, written and designed—so you can focus on serving customers.

✓ Launch professionally
Introduce HEARTLESS™ through one cohesive campaign instead of disconnected posts.

✓ Create customer curiosity
Use striking content and structured messaging designed to stop, engage and build interest.

✓ Support confident consultations
Give your team customer-friendly education, scripts and conversation prompts.

✓ Turn interest into action
Encourage customers to enquire, discuss their tanning goals and add HEARTLESS™ to their session.

✓ Stay visible beyond launch day
Use content across Instagram Stories and your permanent feed to continue promoting your stock.

✓ Maintain a premium salon presence
Replace rushed, repetitive posts with professionally coordinated creative assets.

✓ Get more from your existing stock
Actively promote the HEARTLESS™ products you have invested in instead of waiting for customers to notice them.

✓ One payment. Ongoing content. No subscription.

Is the HEARTLESS lotion included?

No. This listing is for the digital HEARTLESS Salon Marketing Pack only. No physical product is included.

Do I need Canva?

No. The Story videos are supplied as finished, ready-to-post content. You can use Canva or another editing application if you choose to add your own text to the still images, but a Canva subscription is not required.

Are the images supplied in different formats?

Yes. Story still images and feed/grid still images are supplied in separate folders so you can easily select the correct content for each Instagram placement.

How long are the Story videos?

The supplied Story videos are approximately 10 seconds long and formatted for vertical Instagram Story use.

Do I need to post the complete campaign?

No. You can post the videos and still images individually, combine them with your own salon content or publish them as a complete campaign sequence.

Can I add my salon’s pricing and information?

Yes. You should personalise captions, pricing, availability, booking details, location, contact information and calls to action before posting where appropriate.

Can my staff use the package?

Your current staff or contractors may access the package where necessary to create and publish HEARTLESS content for the purchasing business. The files cannot be retained or used for another business.

Can I share it with another salon?

No. The package is licensed only to the purchasing salon or business and cannot be passed to another salon, person or business.

Can I resell or turn the content into templates?

No. The package and its individual assets cannot be copied, resold, redistributed, sublicensed, uploaded as templates or included in another digital product.

Can I use the package more than once?

Yes. The purchasing business can reuse the supplied content to support future HEARTLESS promotions, subject to the included Terms of Use.

How is it delivered?

The complete package is delivered digitally as a downloadable ZIP folder after purchase.

Are results guaranteed?

No marketing product can guarantee a particular number of views, enquiries or sales. This package gives your salon a professional campaign, sales guidance and ready-to-use assets; results will depend on factors including your audience, posting consistency, pricing, customer demand and how the campaign is implemented.