ERUPTION™ Complete Salon Marketing, Sales & Profit Pack | Digital Download

1. Start Here Guide

A simple introduction explaining what’s included, where to begin and how to get the most from the campaign, sales tools and social assets.

 2. Complete ERUPTION™ Salon Marketing, Sales & Profit Guide

One comprehensive PDF containing the full campaign strategy and salon support, including:

• ERUPTION™ product positioning and campaign direction
  
• 3-week launch and sell-through strategy
  
• Product, ingredient, bronzing, heat and skincare education
  
• Client qualification and consultation guidance
  
• Staff scripts and objection handling
  
• Sachet → Cup → Bottle conversion strategy
  
• Upselling and retail guidance
  
• Cup sizing and portion control
  
• Pricing, cost-per-serve and profit calculations
  
• Margin and average sale support
  
• Merchandising and display guidance
  
• Stock, sell-through and reorder planning
  
• Customer follow-up and bottle conversion
  
• Promotional ideas, calls to action and campaign support
  
• Important usage guidance and disclaimers
  

Everything is kept together in one easy-to-reference guide, so your team can use it before, during and after launch.

 3. Instagram Story Campaign Content

A ready-to-use ERUPTION™ Story campaign designed to build curiosity, educate customers and move them towards trials, upgrades and bottle sales.

Use it as a complete launch sequence or rotate individual Stories throughout the month.

 
4. Instagram Story Stills

Professionally created vertical ERUPTION™ imagery ready for Instagram Stories.

Use them for:

• Product announcements
  
• Pricing and availability
  
• Polls and interactive stickers
  
• Product education
  
• Trial and upgrade promotions
  
• Bottle sales
  
• Additional salon-specific content

 
5. Instagram Feed & Grid Stills

A separate library of ERUPTION™ imagery formatted for your permanent Instagram feed.

Perfect for:

• Launch posts
  
• Educational content
  
• Product features
  
• Promotions
  
• Availability reminders
  
• Retail bottle pushes
  
• Ongoing ERUPTION™ content after launch week

 
6. Terms of Use

Clear licensing and usage conditions for the purchasing salon or business.

One download. One complete ERUPTION™ sales and marketing system.

Step 1: Download

After completing your purchase, download the ERUPTION™ digital ZIP folder and save it to your device.

Step 2: Read

Begin with the Start Here Guide, followed by the Complete ERUPTION™ Salon Marketing, Sales & Profit Guide.
 

Step 3: Prepare

Add your salon’s pricing, availability, booking instructions, website, location and calls to action. Review the cup sizing, pricing and profit tools, then brief your team using the included product education and sales guidance.
 

Step 4: Launch

Follow the included 3-week campaign strategy and use the ready-to-post Story content and static assets to build curiosity, educate customers and introduce ERUPTION™ professionally.
 

Step 5: Convert

Use the consultation scripts, qualification prompts and Sachet → Cup → Bottle strategy to turn suitable customers from first trial into premium upgrades and full-size retail sales.

Step 6: Keep it selling

Reuse your Story and feed content, follow up successful trials and use the included profit, stock and reorder tools to monitor what is working and keep ERUPTION™ moving beyond launch week.

Use it your way

You don’t have to publish everything at once.

Use the package for:

• A complete ERUPTION™ launch
  
• A new stock or restock announcement
  
• A structured 3-week salon campaign
  
• Individual weekly product features
  
• Tingle and ingredient education
  
• Staff training and consultation support
  
• A sachet or cup trial campaign
  
• An “add ERUPTION™ to your next session” campaign
  
• A full-bottle retail push
  
• Re-engaging previous ERUPTION™ trial customers
  
• Supporting a premium lotion upsell
  
• Refreshing interest when sales begin to slow
  
• Reviewing pricing, portions, profit and stock performance

The content and business tools are yours to use repeatedly through the purchasing business, subject to the included Terms of Use.

✓ Save hours of work
Your campaign, content strategy, product education and sales support have already been planned, written and designed.

✓ Launch ERUPTION™ professionally
Introduce the product through one cohesive 3-week campaign designed to build hype, educate customers and drive action.

✓ Create curiosity that leads somewhere
Use strategic Story content and messaging that moves customers from discovery → education → trial → purchase.

✓ Give your team confidence to sell
Equip staff with product education, consultation prompts, qualification guidance, objection handling and ready-to-use selling scripts.

✓ Turn trials into bigger sales
Use the included Sachet → Cup → Bottle strategy to turn first experiences into premium upgrades and full-size retail purchases.

✓ Know your numbers
Learn how to calculate servings per bottle, cost per serving, gross profit per upgrade and potential profit per bottle so you can price with more confidence.

✓ Protect your margin
Use cup-sizing, portion-control and pricing guidance to help prevent over-pouring and get more value from every bottle.

✓ Increase the value of each appointment
Learn how to use ERUPTION™ as a premium add-on, track its impact on average spend and build value without relying on constant discounting.

✓ Stay visible beyond launch day
Use your Story campaign and static social assets again and again to keep ERUPTION™ moving long after the initial launch.

✓ Manage stock more strategically
Use sell-through, weeks-of-cover and reorder guidance to help keep momentum without waiting until your shelf is empty.

✓ Get more from the stock you’ve invested in
Turn ERUPTION™ from another bottle on the shelf into a product your team actively recommends, promotes and follows up.

✓ One payment. Ongoing strategy. No subscription.
Your salon can continue using the content, education and commercial tools whenever ERUPTION™ needs another push.

Is this a physical product?

No. This is a digital download only. No ERUPTION bottle or sachet is included.
 

Is this just an Instagram content pack?

No. Social content is only part of it. The pack also includes staff training, product education, consultation support, sales scripts, pricing and profit calculations, retail conversion, stock planning and business tracking tools.
 

Does it help me work out my salon cup pricing?

Yes. You'll learn how to calculate your cost per serving, servings per bottle, gross profit per upgrade and potential profit per bottle using your salon's actual product cost and serving size.
 

Can my staff use the pack?

Yes. The resource can be used by your team for the purchasing salon's own marketing, staff education and sales activity.
 

Can I customise the content for my salon?

Yes. Add your own pricing, booking information, availability, location and calls to action where required.
 

Can I share the files with another salon?

No. Each purchase is licensed to the purchasing salon/business only and cannot be resold, shared, redistributed or rebranded.
 

Do I need Canva?

No. The supplied social assets are designed to be ready to use without requiring you to build the campaign yourself.
 

Does the pack guarantee sales?

No marketing resource can guarantee a particular sales result. The pack gives you the strategy, education and tools to support a stronger ERUPTION launch, but results depend on your salon, clientele, pricing, staff execution and consistency.