ANGEL AURA™ Complete Salon Marketing, Sales & Profit PACK | Digital Download

1. Start Here Guide

A simple introduction explaining what’s included, where to begin and how to get the most from the campaign, sales tools and social assets.

 2. Complete ANGEL AURA™ Salon Marketing, Sales & Profit Guide

One comprehensive PDF containing the full campaign strategy and salon support, including:

One comprehensive guide containing the full campaign strategy and salon support, including:

• ANGEL AURA™ product positioning and campaign direction
• 3-week launch and sell-through strategy
• Client Motivation Decoder
• Five complete consultation examples
• Bottle Attachment Strategy
• Sales Troubleshooting Dashboard
• Premium Application Experience
• No-Sale and Redirection Matrix
• Client Proof System
• Category Decision Tree
• Staff Certification and answer key
• 444X product education and positioning
• Bronzer, formula, ingredient and skincare education
• Plateau consultation guidance
• Client qualification and Green / Orange / Red Fit Filter
• 7-question consultation framework
• Staff recommendation scripts
• Objection handling and client responses
• Paid-trial strategy
• Trial sizing and portion-control guidance
• Trial → Follow-Up → Bottle conversion strategy
• Full-bottle retail guidance
• Cost, pricing and profit calculations
• Gross profit and margin guidance
• Sales targets and performance tracking
• Merchandising and display guidance
• Stock, sell-through and reorder planning
• Customer follow-up strategy
• Product hooks, captions and calls to action
• Email, SMS and Reel campaign support
• Important claims, usage guidance and disclaimers

Everything is kept together in one easy-to-reference guide so your team can use it before, during and after launch.

 3. Instagram Story Campaign Content

A ready-to-use ANGEL AURA™ Story campaign designed to build curiosity, reveal the product, educate customers and move suitable clients towards trials, upgrades and bottle sales.

Use it as a complete launch sequence or rotate individual Stories throughout the month.

 
4. Instagram Story Stills

A library of ANGEL AURA™ campaign imagery ready for Instagram Stories.

Use them for:

• Pre-launch teasers
• Partial product reveals
• Launch announcements
• Product features
• Ingredient education
• Lotion and texture content
• Pricing and availability
• Polls and interactive stickers
• Client education
• Trial and upgrade promotions
• Bottle sales
• Restock reminders
• Additional salon-specific content

A selection of clean assets is also included so your salon can add its own logo, pricing, calls to action and information.

 
5. Instagram Feed & Grid Stills

A separate library of ANGEL AURA™ imagery formatted for your permanent Instagram feed.

Use the assets across approved channels including social media, email, SMS, your website, online store, salon screens, printed promotion and launch campaigns.

6. Usage Guide

Add your salon name, logo, retail pricing, booking information and calls to action where appropriate.
 

6. Terms of Use

Clear licensing and usage conditions for the purchasing salon or business.

One download. One complete ANGEL AURA™ sales and marketing system.

Step 1: Download

After completing your purchase, download the ANGEL AURA™ digital ZIP folder and save it to your device.

Step 2: Read

Begin with the Start Here Guide, followed by the Complete ANGEL AURA™ Salon Marketing, Sales & Profit Guide.

Use the Usage Guide alongside your social assets so you know exactly how the supplied content can be incorporated into your salon marketing.
 

Step 3: Prepare

Before launching paid trials, get the commercial side ready.

Set your pricing, serving size and trial process. Prepare your consultation system, client Fit Filter, staff scripts, dispensing method, scorecard and customer follow-up.

Add your salon’s pricing, availability, location, booking instructions and calls to action to your campaign where required.

Then brief your team using the included product education and sales guidance.
 

Step 4: Launch

Follow the included 3-week campaign strategy and use the ready-to-post Story content, grid imagery and campaign assets to build curiosity, introduce ANGEL AURA™, educate customers and launch the product professionally.

Start with the tease.

Build the curiosity.

Then reveal, educate and sell. 

Step 5: Convert

Use the 7-question consultation, Green / Orange / Red Fit Filter, staff scripts and paid-trial strategy to identify suitable customers and move them through:

Consultation → Trial → Experience → Follow-Up → Bottle

The goal isn’t simply to get ANGEL AURA onto a client once.

It’s to create a pathway towards repeat upgrades and full-size retail sales.

Step 6: Keep it selling

Reuse your Story and feed assets, rotate different educational angles, follow up successful trials and use the included commercial tools to monitor sales, trial performance, bottle conversions, stock levels and reorder timing.

ANGEL AURA shouldn’t disappear from your marketing once launch week is over.

Use it your way

You don’t have to publish everything at once.

Use the package for:

• A complete ANGEL AURA™ launch
• A new stock or restock announcement
• A structured 3-week salon campaign
• A teaser and reveal campaign
• Individual weekly product features
• Ingredient and skincare education
• Bronzer and product education
• Staff training and consultation support
• Client qualification
• A paid-trial campaign
• A “try ANGEL AURA™ in your next session” campaign
• Full-bottle retail pushes
• Follow-up after successful trials
• Re-engaging previous trial customers
• Supporting a premium lotion recommendation
• Product comparison and client education
• Refreshing interest when sales begin to slow
• Reviewing pricing, margins, trials, conversions and stock performance

The content and business tools are yours to use repeatedly through the purchasing business, subject to the included Terms of Use.

✓ Save hours of work
Your campaign, content strategy, product education, consultation system, commercial tools and sales support have already been researched, planned, written and designed.

✓ Launch ANGEL AURA™ professionally
Instead of posting one bottle photo and announcing that something new has arrived, introduce ANGEL AURA through one cohesive 3-week campaign designed to create curiosity, educate customers and drive action.

✓ Create curiosity that leads somewhere
Use strategic teaser, reveal, education and sales content that moves customers through:

Discovery → Curiosity → Education → Consultation → Trial → Purchase

✓ Know who to recommend it to
Use the included 7-question consultation and Green / Orange / Red Fit Filter to help your team make more considered recommendations instead of trying to sell the same lotion to every customer.

✓ Give your team confidence to sell
Equip staff with product education, ingredient knowledge, consultation prompts, qualification guidance, objection handling and ready-to-use recommendation scripts.

✓ Turn trials into bigger sales
A trial shouldn’t be the end of the transaction.

Use the included paid-trial pathway, customer follow-up and bottle-conversion strategy to move successful experiences towards repeat upgrades and full-size retail purchases.

✓ Know your numbers
Learn how to calculate trial yield, serving costs, gross profit, margin and potential bottle profitability using your salon’s own costs and pricing.

✓ Protect your margin
Use trial sizing, portion control and pricing guidance to help prevent over-pouring, undercharging and losing profitability through inconsistent serving sizes.

✓ Increase the value of each appointment
Use ANGEL AURA™ as a considered premium add-on for suitable clients and build additional appointment value without relying on constant discounting.

✓ Turn Product Education into Sales
Understand ANGEL AURA’s positioning, 444X concept, bronzing system, ingredient story and skincare-focused features so your team can explain more than simply:

“It’s a new bronzer.”

✓ Stay visible beyond launch day
Rotate your Story campaign, flat lays, ingredient imagery, product close-ups, educational content, lotion imagery and grid assets to keep ANGEL AURA visible long after its first week in the salon.

✓ Give Your Marketing More Variety
Your asset library includes different angles, formats and campaign purposes so you can tease it, reveal it, educate with it, promote trials, push bottle sales and bring it back into focus later without repeatedly using the same creative.

✓ Manage stock more strategically
Use sales tracking, targets, sell-through monitoring and reorder guidance to understand how ANGEL AURA is performing and plan replenishment before momentum disappears.

✓ Get more from the stock you’ve invested in
Turn ANGEL AURA™ from another bottle sitting on the shelf into a product your team understands, actively recommends, markets, trials, follows up and sells.

✓ One payment. Ongoing strategy. No subscription.
Your salon can continue using the content, education and commercial tools whenever ANGEL AURA needs another push.

Is this a physical product?

No.

This is a digital download only. No ANGEL AURA bottle or sachet is included.
The physical ANGEL AURA™ tanning lotion is sold separately.
 

Is this just an Instagram content pack?

No.

Social content is only one part of the package.
The pack also includes product and ingredient education, client qualification, consultation support, staff scripts, paid-trial strategy, pricing and profit tools, retail conversion, follow-up systems, performance tracking, merchandising, stock planning and a complete 3-week marketing strategy.

Does it include a full launch strategy?
Yes.

The Complete Guide includes a structured 3-week ANGEL AURA™ marketing strategy designed to take the product through teaser, reveal, education, trial, conversion and ongoing sales activity.

Does it help me determine who ANGEL AURA is suited to?

Yes.

The pack includes a structured 7-question consultation and Green / Orange / Red Fit Filter designed to support more considered product recommendations.

The system helps staff identify when they can recommend confidently, when they should clarify further or offer a trial, and when another product may be more appropriate.

Does it help me work out my salon trial pricing?
Yes.

The pack includes trial sizing, yield, cost and profit guidance so you can work through your salon’s own product cost, serving size and selling price rather than choosing a trial price at random.

Does it help with full-bottle profitability too?

Yes.

Commercial sections cover full-bottle costing, gross profit, margin, targets and performance tracking so you can better understand the numbers behind both trials and retail bottle sales.

Can my staff use the pack?

Yes.

The resource can be used internally by your team for the purchasing salon’s own staff education, consultations, marketing and sales activity.

Can I customise the social content for my salon?

Yes.

Where appropriate, you can add your own salon name, logo, retail price, availability, booking information, website, location and calls to action.

Refer to the included Usage Guide and Terms of Use for complete usage conditions.

Can I use the assets somewhere other than Instagram?

Yes.

Subject to the included Usage Guide and Terms of Use, supplied marketing assets may be used by the purchasing business across approved channels including Instagram, Facebook, TikTok, email, SMS, websites, online stores, salon screens, printed promotion and launch campaigns.

Can I share the files with another salon?
No.

Each purchase is licensed to the purchasing salon or business only.

The files cannot be resold, shared, redistributed, supplied to another salon or repackaged as your own digital product.

Do I need Canva?

No.

The supplied social assets are designed to be ready to use without requiring you to build the campaign yourself.

You can add your salon-specific information to suitable assets where required.

Is ANGEL AURA™ a GXG product?

No.

ANGEL AURA™ is a Brown Sugar tanning product from the US.

The GXG Academy Digital Marketing Pack is an independent salon marketing, education and sales resource created to support businesses stocking and selling the product.

Does the pack guarantee sales?

No.

No marketing resource can guarantee a particular sales result.

The pack gives your salon the strategy, product education, consultation framework, content and commercial tools to support a stronger ANGEL AURA launch and ongoing sales activity, but results depend on your salon, clientele, pricing, staff execution and consistency.